Chief Marketing Officer (CMO)

Our client, SOCOTA Group, a key actor in the Indian Ocean textile market, is looking for a Chief Marketing Officer (CMO) in the textile/clothing sector in Madagascar.

The position :
Reporting to the Managing Director, your main task will be to implement and manage the marketing strategy, in line with the company's commercial objectives and to contribute to the company's leading position in Madagascar.

Your responsabilities are to :

• Devise the operational and digital marketing plan and stimulate sales growth.
• Monitor sector trends, opportunities and threats and carry out market research.
• Adapt the product offering and promotional campaigns to the target.
• Adopt targeted, adaptable merchandising to maintain product appeal.
• Ensure a unified approach to customer service, focusing on quality and satisfaction.
• Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice.”
• Define and optimize product distribution channels.
• Design and coordinate promotional campaigns, public relations and other omnichannel marketing initiatives.
• Create a solid network of strategic partnerships.
• Design and manage the department's purchasing and expenditure budget.
• Work with the sales and logistics teams to anticipate needs and guarantee raw materials.
• Implement performance indicators (KPIs) and assess the effectiveness of actions taken and their impacts.
• Manage and train marketing and merchandising teams in best practices.

Benefits of the position :

• A permanent management position
• Health insurance
• Other benefits

Job location : Antsirabe - Madagascar
 

Your profile :

• With a bachelor’s or master’s degree in marketing, communications or business, you have at least 15 years' experience as a marketing manager in a textile, clothing or fashion industry.
• Experience in digital marketing and implementing omnichannel strategies.
• Knowledge of market conditions and trends and customer preferences, the competitive landscape and the ability to adapt to their rapid evolution.
• Strong leadership skills with a highly developed team spirit and the ability to motivate and coach multi-disciplinary teams.
• Communication and interpersonal skills in commercial negotiations with suppliers.
• Ability to work with different departments.
• Sense of initiative and results-oriented, continuous improvement approach.
• Proficiency in marketing tools (market research and data analysis), MS Office and business software.
• Working languages: French, English and Malagasy preferred.

Send your application (covering letter and Resume in French) which will be examined in complete confidentiality by following this link: https://taleez.com/apply/directeur-marketing-h-f-secteur-textile-habillement-antsirabe-aveliance-conseil-cdi

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