Job Description
An International Marketing Officer is responsible for developing and implementing marketing strategies to promote a company’s products or services in international markets. The role requires market research, coordination with regional teams, brand positioning, and managing campaigns tailored to different countries and cultures.
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Key Responsibilities:
- Conduct market research to identify global opportunities and consumer needs.
- Develop and execute international marketing strategies and campaigns.
- Adapt marketing materials to suit different cultural and regional preferences.
- Coordinate with sales and local representatives in target countries.
- Monitor international competitors and market trends.
- Manage the company’s presence at international trade fairs and exhibitions.
- Maintain relationships with international partners, agents, and distributors.
- Ensure brand consistency across all global markets.
- Prepare reports on campaign performance, ROI, and market feedback.
Job Requirements
Education:
- Bachelor’s degree in Marketing, International Business, or a related field.
- Master’s degree (e.g., MBA) is a plus.